YUI-2481 Cognitive UX - Using cognitive science and psychology to drive UX design | Voxxed Days

Voxxed Days Ticino 2019
on Saturday 5 October

   Cognitive UX - Using cognitive science and psychology to drive UX design


Methodology & Culture
Methodology & Culture
Beginner & novice level
Room B3 Saturday from 10:20 til 11:05

Nella vita di tutti i gioni, il nostro cervello applica delle scorciatoie mentali per interpretare la realtà in modo efficiente. Grazie a questo siamo sopravvissuti fino ai nostri giorni, ma con un piccolo side effect: i bias cognitivi. In questo talk discuteremo alcuni principi della psicologia e delle scienze cognitive il cui uso - nel bene e nel male - può consentirci di progettare user experiences più efficaci.

Emilia Ciardi
Emilia Ciardi
From Sparkling Labs

Emilia is a software engineer with a focus on mobile gaming technologies and a long time experience leading cross functional teams. Working on a wide range of projects, from aerospacial software to e-learning and multimedia applications, she specializes in user experience design, graphical user interface and usability. She has a passion for videogames and over the years has developed several mobile casual games, using almost any tool at hand. Emilia currently lives in Lugano and works at IGT, as head of native games, gathering an in-deep knowledge on math models for the design of gambling and casino games.

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